ECCO: Culture, Campaign & Product Storytelling

I led social-first video production across TikTok and Instagram during a key phase of brand reactivation - translating campaign launches, fashion moments and product innovation into platform-native storytelling.

From concept development and shot planning through filming, editing and optimisation, I oversaw end-to-end campaign video production for social - ensuring seamless execution and strong cross-platform performance.

Platform Growth & Performance (Year 1 on TikTok)

• 1.1M followers in the first year

• 115M total views across 150 posts

• 121M views on #ECCO

• 2.9M total likes

Social-first formats developed for TikTok also became top-performing Reels on Instagram, extending performance across platforms.

Selected work

Campaign Behind-the-Scenes

Developed behind-the-scenes formats capturing campaign shoots and product launches.

Event Coverage

Led real-time event coverage across fashion weeks and brand launches, capturing designer interviews, celebrity moments and live cultural activations in platform-native formats.

Product & Design Storytelling

Produced interview-led and immersive product storytelling formats highlighting design philosophy, craftsmanship and innovation - unfolding shoe technical design in the form of engaging social content.