I led social-first video production across TikTok and Instagram during a key phase of brand reactivation - translating campaign launches, fashion moments and product innovation into platform-native storytelling. From concept development and shot planning through filming, editing and optimisation, I oversaw end-to-end campaign video production for social - ensuring seamless execution and strong cross-platform performance. Platform Growth & Performance (Year 1 on TikTok) 1.1M f