I lead the visual direction and production of the CEO’s LinkedIn content - translating corporate milestones, financial results and company announcements into clear, platform-native leadership communication. My role focuses on shaping how the CEO shows up in content during high-stakes moments: from quarterly results to real-time commentary tied to press releases and other key moments. The objective is consistency, credibility and immediacy - ensuring leadership communication f

I lead corporate social-first storytelling across LinkedIn, Instagram and TikTok - translating complex scientific and corporate narratives into clear, human-centred content, anchored in video-led storytelling. The focus: elevate corporate communication by translating complex science into compelling stories designed for clarity, credibility and attention. Performance Snapshot LinkedIn, Instagram & TikTok (2024–2025) 12x increase in total impressions year-on-year 3x increase in

I led social-first video production across TikTok and Instagram during a key phase of brand reactivation - translating campaign launches, fashion moments and product innovation into platform-native storytelling. From concept development and shot planning through filming, editing and optimisation, I oversaw end-to-end campaign video production for social - ensuring seamless execution and strong cross-platform performance. Platform Growth & Performance (Year 1 on TikTok) 1.1M f

In March 2021, I launched my YouTube channel after being a part of the Part-Time YouTuber Academy (PTYA) . During the cohort-based course, I learned the ins and outs of content creation and strategy of YouTube from some of the best minds in the space including Ali Abdaal, Jack Edwards and more. My channel is around how we can use self-care practices, like meditation, reading and journaling, to improve mental well-being and how we can live more sustainably by making small lif

During fashion month AW20, I was a part of the social team at Vogue Global Network, creating social story packages for Instagram and...

The brief: Document the process of installing the wall mural in a home office makeover - from mixing the glue to the final result. The...

The brief: Create a blog post and social media content featuring Philips Hue's (@philipshue) products in an authentic way using strong...

The brief: Produce a social story following the Danish fashion influencer Pernille Teisbæk (@pernilleteisbaek) around Copenhagen Fashion...

This project was part of the BA (Hons) Fashion Communication course at the Condé Nast College of Fashion & Design in collaboration with...