Novo Nordisk: Shaping the CEO’s Social Presence

I lead the visual direction and production of the CEO’s LinkedIn content - translating corporate milestones, financial results and company announcements into clear, platform-native leadership communication.

My role focuses on shaping how the CEO shows up in content during high-stakes moments: from quarterly results to real-time commentary tied to press releases and other key moments. The objective is consistency, credibility and immediacy - ensuring leadership communication feels authoritative, relevant and native to the platform.

Performance Snapshot (First 7 Months as CEO)

• +180% follower growth in the first 7 months following CEO appointment

• Consistently higher average engagement rate than comparable global pharma CEOs

• LinkedIn videos directly quoted in international media coverage

• Strengthened leadership visibility across financial results, global industry events and key internal moments

Selected Work

Behind-the-Scenes Leadership Moments

Captured and shaped behind-the-scenes moments to strengthen authenticity and give the audience an exclusive look into Novo Nordisk.

These moments positioned the CEO as present and accessible, while maintaining visual consistency and platform-native tone.

Real-Time Leadership Commentary

Produced iPhone-led LinkedIn videos aligned with major company announcements and breaking news - enabling immediate executive voice at speed.

These videos were directly quoted in international media coverage, including The New York Times and The Globe and Mail, extending LinkedIn content into global news narratives.

Quarterly and Full Year Results

Directed and produced quarterly and full-year results videos, refining framing, pacing and visual execution to elevate formal earnings communication into considered, platform-native leadership moments.

Differentiated format by channel: a polished, corporate edit for Novo Nordisk’s global channels, and a more immediate, iPhone-led version for the CEO’s LinkedIn - aligning tone and production style with audience expectations and platform behaviour.