Novo Nordisk: Elevating Corporate Social-First Storytelling

I lead corporate social-first storytelling across LinkedIn, Instagram and TikTok - translating complex scientific and corporate narratives into clear, human-centred content, anchored in video-led storytelling.

The focus: elevate corporate communication by translating complex science into compelling stories designed for clarity, credibility and attention.

Performance Snapshot

LinkedIn, Instagram & TikTok (2024–2025)

• 12x increase in total impressions year-on-year

• 3x increase in total engagements

• +24% total follower growth

• +693% TikTok growth

Selected Work

Behind Lab Doors

Developed and produced social-first videos placing obesity scientists at the centre of the narrative. The format combined personal storytelling with simplified scientific explanation, making complex research accessible without compromising credibility.

Result: Top-performing cross-channel assets within the global brand campaign.

Explainers

Developed platform-native explainer formats that translate complex scientific and sustainability topics into accessible, visually driven stories designed for clarity, credibility, and attention.