Novo Nordisk: Social-First Corporate Storytelling

Since early 2024, I have been working as a Content Producer at Novo Nordisk, leading platform-native video production particularly across LinkedIn, Instagram and TikTok.

My work focuses on elevating the company’s global social presence by simplifying science, showcasing innovation, and strengthening executive communication.

I develop concepts, direct on-camera content, film and edit videos, and collaborate closely with teams across communications, R&D, sustainability, and executive leadership to bring complex topics to life through accessible storytelling.

Selected Projects & Impact

Behind Lab Doors — Science Storytelling

A behind-the-scenes video series showing how senior scientists work to advance obesity research. This format combines human storytelling and clear scientific messaging tailored for LinkedIn and Instagram.

Result: The top-performing asset in terms of cross-channel engagement for the global brand campaign.

Turning Injection Pens Into Furniture — Sustainability Story

A platform-native video explaining how used injection pens collected through Novo Nordisk’s take-back programme get a new life as recycled furniture. This story highlights innovation, circularity and the company’s sustainability initiatives in a visually engaging, social-first way.

Result: The top-performing sustainability video to date across LinkedIn, Instagram and TikTok.

Quarterly Results: CEO Message — Executive Communications

Led the production of the CEO’s quarterly results message, directing the shoot and overseeing the edit through to final publishing. This high-stakes, fast-turnaround video is a key leadership communication moment shared globally on LinkedIn.